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Online marketing budgets set to soar

Spending on content marketing and other forms of internet advertising looks set to soar over the coming months as brands get more optimistic. Global ad spend will increase by three per cent in 2013...

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Google Zebra update: online merchants watch out

Content marketing aside for once, the latest Google update – dubbed Zebra – will have some serious implications on traffic for online merchants. At SXSW in Austin, Google head honcho on these matters,...

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Content marketing quote of the day

"The bottom line is that content marketing is a great way of generating inbound traffic and making money online. The success of your online marketing depends on timely and effective implementation of...

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Reaching out with content: one million more Brits online

For brands there is a clear case for reaching out to consumers online with content marketing – millions of Brits use the internet every day and the number not hooked up is falling rapidly. New figures...

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Google rolls out Penguin 2.0

Google has confirmed that its next generation webspam algorithm – Penguin 2.0 – has been rolled out.It's Google's fourth Penguin update, but it's much more hard-hitting than previous refreshes carried...

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Content marketing extends reach as ad execs tune into benefits

Content marketing is growing all the time as interruption advertising falls by the wayside in favour of brands creating a conversation with followers. Indeed, an April 2013 survey of US marketing and...

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NYSE joins content marketing trend

Content marketing is now being used by the New York Stock Exchange (NYSE) to reach out and engage with the public. It has launched a standalone website called The Big Stage, a photo-heavy site that is...

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Marketing to be dominated by content writing

Where does content writing fit into your business's marketing strategy? Wherever it is, brands will have to pay increasing amounts of attention to the area, according to new research. A European...

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Mind the gap: closing the content chasm

There is a gaping gulf between the value that firms place on content marketing and their ability to execute. According to latest research from Aberdeen Group, the ability to produce high quality...

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Mobile content: traffic doesn't mean conversion

When it comes to content for your mobile site, it seems there is not a lot of correlation between traffic and conversion.That's according to research from Adobe and Econsultancy that suggests we need...

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